4/17/2024 0 Comments Inventory turns coca colaThis is why in 1991, the USA denounced the use of LCA results until further standards were in place. Since there was very little standardization, this quickly became an issue. In the late 80’s, companies started using environmental footprints in their marketing claims. The 80’s: LCA becomes a marketing instrument The European commission followed in 1985 and issued the Liquid Food Container Directive in 1985. The US Environmental Protection Agency (EPA) published their LCA 101, a first document to support the upcoming methodology, in the 1980’s. So much of the analysis was based on publicly available data. Industrial data was still scarce, however. In the early 70’s, many companies started to analyze their products in similar fashion. The European equivalent was called an Ecobalance (The German name of Life Cycle Assessment, Ökobilanz, is directly derived from this term). This methodology was known as Resource and Environmental Profile Analysis (REPA). In this particular study, Coca Cola quantified the raw materials and fuels used, as well as the environmental impact of the manufacturing processes. How Coca Cola measured their environmental impact Another consideration was the supply of natural resources. The zeitgeist, as well as economic considerations, led Coca Cola to an internal study, that can be considered as the foundation of today’s LCA metholdology.Ĭoca Cola compared different beverage containers in order to determine the lowest releases to the environment. The first steps in the world of environmental footprinting for our clients is often an analysis of their packaging materials.īack in 1969, that wasn’t quite the same. Today, the environmental impact of packaging is a big concern for many companies. How did all this lead to the LCA methodology that we are using today? Coca Cola wanted to analyze the environmental impact of their beverage containers The study The Limits of Growth summarized that sentiment in 1972. The oil crisis and concerns about population growth led to environmental movements in many countries. The late 60’s were a time of sustainable awakening: It might come as a surprise – but the first Life Cycle Assessment was conducted by Coca Cola in 1969!
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